Advertisement

Ad Watch: McCain's 30-second 'Pump' spot
Wednesday,  July 16, 2008 2:56 AM
Image from McCain ad
Image from McCain ad

DispatchPolitics

  • DispatchPolitics.com
    Complete coverage of the election and Ohio politics
  • The Dann Scandal
    Stories, documents, columns and video
  • The Daily Briefing
    The Dispatch’s public affairs team sates the appetites of political junkies with bite-sized portions of the news and what's behind it.
  • Buckeye Forum
    Veteran political reporters examine Ohio politics in this weekly podcast.

The ad: Pump, a 30-second television commercial.

Producer: McCain campaign.

Where to see it: Airing in key states, such as Ohio, and on national cable. View it at http://ca.youtube.com/watch?v=EiTpS4MK3D8.

Script:

Female announcer: Gas prices -- $4, $5, no end in sight, because some in Washington are still saying no to drilling in America.

No to independence from foreign oil.

Who can you thank for rising prices at the pump?

Chant: Obama, Obama!

Announcer: One man knows we must now drill more in America and rescue our family budgets.

Don't hope for more energy. Vote for it. McCain.

John McCain: I'm John McCain and I approve this message.

Video: The ad starts with images of a lone gas pump, then flashes between the image of the pump and the pump's price skyrocketing. It then superimposes a picture of a grinning Barack Obama at the pump as its price soars. Finally, the ad cuts to a series of shots of McCain talking to crowds.

Analysis: The battle between Democrats and Republicans on how to solve the energy crisis has centered on whether to increase domestic oil production. Obama opposes lifting the moratorium on offshore drilling; McCain supports lifting it.

McCain supported the moratorium during his 2000 presidential campaign, but changed course in mid-June. He still opposes drilling in the Arctic National Wildlife Refuge.

According to Bob Ebel of the Center for Strategic and International Studies, the high price of oil is spurred by a number of factors, among them booming economies in India and China and geopolitical problems in oil-producing countries such as Nigeria and Venezuela. He said that while there's no one "silver bullet" to bring prices down, an increase in supply could help. But ending the moratorium would not produce new oil for at least five to seven years.

And other factors -- speculators, OPEC, geopolitical forces -- might still impact prices.

Similarly, a report by the Energy Information Administration released last year projected that drilling in the Pacific, Atlantic or eastern Gulf regions "would not have a significant impact on domestic crude oil and natural gas production or prices before 2030."

That report indicated that because oil prices are determined on the international market, impact on prices "is expected to be insignificant." That agency falls under the jurisdiction of President George W. Bush, who himself called for lifting the moratorium last week.

Both Obama and McCain have decried America's dependence on foreign oil; the two differ on where to go from there. Besides more drilling, McCain supports expanded use of nuclear energy and investing in alternative energy. Obama would invest $150 billion over 10 years to advance the next generation of biofuels and fuel infrastructure, as well as double fuel efficiency standards within 18 years.

One particular line in the ad is laughable: When the announcer asks, "Who can you thank for rising prices at the pump?" the crowd chants Obama's name. McCain on July 7 delivered a speech in which he said the nation's dependence on foreign oil was "30 years in the making."

-- Ellen Belcher, Dayton Daily News

 



Story tools

---- Advertisement ----

Visitors’ Guide

January brought some frigid (at least for D.C.) weather to the nation's capital, and for Redskins fans the end of a long, miserable losing season. But sports fans can still catch one of the nation's hottest teams even in the coldest of weather.

More visitor information


Multimedia

Audio Podcasts


Capitol Square

Go behind the scenes at Broad & High Streets. Download our weekly look at state government.